What is digital strategy?

In the long history of advertising, digital strategy is a recent development. It’s an combination of brand planning, product strategy, analytics, experience design, channel planning and research.

You’re a digital strategist? What does that mean? What do you do?

I work with individuals and/or teams inside organizations to solve complex business and marketing problems. I advise clients on key tactics, best practices, digital marketing approaches, and channel measurement plans.

I help connect the dots between business, brand and marketing goals, and the channels, tactics and technologies that can make it all come together to provide actionable results.

Measurement plans? Can you deal with data?

Absolutely. I help organizations segment and target their customers, measure performance, create efficiencies, and predict and plan based on actionable information. At the end of the day, it’s all about helping clients define their questions, understand what their data means, and provide actionable insights.

What about business intelligence? I need help getting information!

No problem. I can build and maintain a customized business intelligence system that you and your team can use to stay on top of competitors or keywords specific to your industry. Using a fully automated aggregation system to mine the web, the system automatically parses news and events from hundreds of websites hourly, every several hours, or daily. Email updates provide for a fast, daily digest of what’s happening in your industry and — importantly — are painless to integrate into a daily workflow.

I need to know more…

The first step is to simply contact me and we’ll have a conversation about your needs.