Getting Down to Business

Some people are hard to stereotype. I like to think I’m one of those individuals. Every time I have to fill out an online profile — such as the profile filled out the other night on the Scientists’ Database — I’m reminded of just how difficult it is to describe what I do.

For starters, I’m a computational biologist at the Covance Biomarker Center of Excellence. I do discovery research, integrating data from a number of different domains, including biomedical literature, high-throughput genomic or proteomic experiments, and clinical data, to interpret experiments, develop new hypotheses or identify new indications. I routinely text mine, integrate and analyze data. I also curate knowledge on biomarkers and personalized medicine at Biomarker Commons. I use my knowledge and experience with search tools and the Web to aggregate, filter, identify, organize, contextualize and share the most relevant news and research content on biomarkers.

In addition, I’m a new media journalist; I started Highlight HEALTH over five years ago and currently serve as editor. With a staff of three other writers, we promote advances in biomedical research and new ideas in health and medicine to over 12,000 visitors every month. Lastly, I’m a developer: I know PHP, MySQL, and Apache, and have built (and currently maintain) several websites using both WordPress and Drupal, including this website, all the Highlight HEALTH websites, Biomarker Commons, CRO Track and the soon-to-be launched DIY-Bio Indy.

The challenge is representing all those things on a single business card. I’ve had separate cards for Covance and Highlight HEALTH, but I’ve always felt that they sold me short.

I finally had time tonight to get some new business cards printed out for ScienceOnline2012 and I have to say, I’m quite pleased with the way they turned out. This card covers all my principle roles and displays a Quick Response (QR) code along with all the various ways to get in touch with me (phone, email and web). I even included a tag cloud on the back of the card, highlighting terms that represent me and my interests.

Walter Jessen's business card

What I like best about this card is that I can use it in any situation; whether I’m representing Covance, Highlight HEALTH, Biomarker Commons or myself, this business card will always work. ScienceOnline2012 is two days away: time to get down to business.

Walter Jessen is a digital strategist, writer, web developer and data scientist. You can typically find him behind the screen something with an internet connection.

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